Privacy Policy
Last Updated: 6/18/2026
This Privacy Policy describes how Flowfinleads ("Flowfinleads," "we," "us," or "our") collects, uses, and discloses personal information when you visit or use flowfinleads.com (the "Site"), interact with our services, or otherwise communicate with us (collectively, the "Services").
For purposes of this Privacy Policy, "you" and "your" refer to any user of the Services, including business representatives, account holders, or prospective lead buyers who access or register on the Site.
Please read this Privacy Policy carefully. By accessing or using the Services, you agree to the collection, use, and disclosure of your information as described below. If you do not agree, please do not use the Services.
This Privacy Policy is provided for general informational purposes only and does not constitute legal advice.
1. Who We Are & How to Contact Us
Flowfinleads
Email: [email protected]
Flowfinleads is a B2B digital marketing and lead distribution platform serving financial services businesses, including lenders, brokers, insurance providers, wealth management firms, and other financial professionals. We connect these businesses with consumer leads generated through our affiliated platforms and marketing channels.
We act as a data controller for personal information collected through our Site and Services unless otherwise stated.
2. Information We Collect
2.1 Information You Provide Directly
As a business user or prospective lead buyer, we may collect:
Business contact information (name, title, business email, phone number).
Company information (business name, industry, type of financial services offered, operating jurisdictions).
Lead preferences and targeting criteria (lead type, volume, geography, vertical — e.g. business loans, insurance, wealth management).
Account and registration details.
Billing and payment information (processed by third-party payment providers; we do not store full card numbers).
Communications, support inquiries, or form submissions.
2.2 Information Collected Automatically
When you access the Site, we may automatically collect:
Device and usage data (IP address, browser type, pages viewed, timestamps).
Referring/exit URLs.
Cookies and similar tracking technologies (see Section 3).
2.3 Information From Third Parties
We may receive information from:
Analytics providers.
Advertising platforms.
Payment processors.
CRM or marketing integrations connected to our Services.
2.4 Information About End Consumers (Lead Data)
In the course of delivering leads to our business clients, we process personal information about end consumers (e.g., small business owners seeking financing). This data is collected through our affiliated consumer-facing platforms and is shared with verified lead buyers pursuant to applicable consent obtained at the point of collection. Flowfinleads acts as a data processor or controller with respect to this data depending on the context, and lead buyers are independently responsible for their own use of and compliance obligations regarding any consumer data received.
3. Cookies & Tracking Technologies
We use cookies and similar technologies to:
Operate and secure the Site.
Remember user preferences.
Analyze Site performance and usage.
Measure and improve marketing campaigns.
You may control cookies through your browser settings. Disabling cookies may affect Site functionality. Third-party analytics or advertising partners may also place cookies, subject to their own privacy policies.
4. How We Use Your Information
We use personal information collected from business users to:
Provide, operate, and improve our Services.
Set up and manage lead buyer accounts.
Match lead buyers with appropriate lead types and verticals.
Process payments and transactions.
Communicate regarding account activity, lead delivery, and service updates.
Send marketing or promotional communications about new lead verticals or platform features (where permitted by law).
Personalize your experience and measure platform performance.
Maintain security, prevent fraud, and enforce our terms.
Comply with legal and regulatory obligations.
5. Legal Bases (EEA / UK Users)
Where applicable under GDPR or UK GDPR, we rely on one or more of the following legal bases:
Consent.
Performance of a contract.
Legitimate interests (e.g., platform security, analytics, service improvement).
Legal obligations.
6. Sharing & Disclosure of Information
We do not sell the personal information of our business users.
We may share information with:
Service providers (hosting, analytics, payment processing, email, CRM, marketing tools).
Advertising and remarketing partners (e.g., Meta/Facebook, Google) to measure or deliver ads.
Professional advisers (legal, accounting).
Government authorities when required by law.
Successors or affiliates in connection with a merger, acquisition, or reorganization.
Lead Data & Consumer Information
Consumer lead data delivered through our platform is sourced from individuals who have provided consent to be contacted by financial services providers at the point of collection. Lead buyers who receive this data are solely and independently responsible for their own privacy obligations, compliance with applicable financial services regulations, and all outreach activities conducted using that data.
Advertising & Custom Audiences
We may share hashed contact data with advertising platforms (e.g., Meta Custom Audiences) to deliver relevant ads to prospective lead buyers. These platforms process data under their own policies.
7. Data Retention
We retain personal information only as long as necessary to:
Fulfill the purposes described in this Policy.
Meet legal, accounting, or regulatory requirements.
Resolve disputes and enforce agreements.
When no longer required, data is deleted or anonymized.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.
9. International Data Transfers
Your information may be processed outside your country or province. Where required, we implement appropriate safeguards to protect your information in accordance with applicable law.
10. Your Rights & Choices
10.1 Marketing Preferences
You may opt out of marketing emails at any time by using the unsubscribe link or contacting us. We may still send non-marketing service communications.
10.2 Access, Correction, and Deletion
Depending on your jurisdiction, you may have the right to:
Access your personal information.
Correct inaccurate information.
Request deletion.
Restrict or object to certain processing.
Withdraw consent.
Requests can be made by contacting [email protected]. We may verify your identity and charge a reasonable fee where permitted by law.
Regional Rights
California (CCPA/CPRA): You may have rights to know, delete, correct, and opt out of certain data uses. We do not knowingly sell personal information.
Canada (PIPEDA): You may request access, correction, or withdrawal of consent subject to legal restrictions.
11. Children's Privacy
Our Services are intended solely for business professionals and entities. We do not knowingly collect information from individuals under 13 (or the applicable age of consent) and our platform is not directed at consumers or minors.
12. Third-Party Links & Services
The Site may contain links to third-party websites or integrations. We are not responsible for their privacy practices. Please review their policies directly.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised "Last Updated" date. Continued use of the Services constitutes acceptance of the updated Policy.
14. Contact Us
For questions, requests, or complaints regarding this Privacy Policy:
Flowfinleads